Some Tips in Designing a Law Logo
Law firms logos are using the same old icons over and over again. Most of them think that a gavel or the scales of justice are good to put in their logos, but the truth is, every law firm thinks that way and you won’t find a law firm without these symbols. If you want to stand out from among your competitors, you need to be creative with your logo. Below are some ideas that you can use to help you design the best logo for a law firm.
It is actually great to have a classic design. If you put a gavel, the scales of justice or a pillar in your logo, people will know immediately that you are a lawyer or that you have a law firm. People right away know that you have a law firm with these symbols. But, this does not mean that you simply get a photo of a gavel and that’s it – you have a logo. You need to add something creative to it. You can make a gavel and pillars from different items like newspapers, lighthouses, and even animals. Giving your old icons a new twist is what we are trying to say here.
A single thing can be used to make a great logo. You can make a logo from the first letter of a lawyer’s name. Better still if most of the partners have the same letter in their names. If you make the logo focus on a single letter especially one of the rare ones, then it could be a good way for your brand to be known well. If you are Zanes Law, then you can use the letter Z to be part of your logo.
It is through your logo that people will know what your specialty is. Divorce lawyers can use a man and a woman to be a part of their logo. A person on crutches would be a good logo for a personal injury lawyer. Scales of justice can be portrayed with marijuana leaves. These are ideal for a niche market. There can be a connection made with your customers if you use these types of logos. It tells them exactly what you do and how you can help them.
Your law firm’s name can be used in your logo. Customers can be attracted to your law firm by using the power of your name. This is one way to build your reputation or your brand. It is with the execution of the design that can be the source of the problem. If you pair the name with an icon or a monogram then it can give a professional stamp to it. People should be made confident in the strength and integrity of your business through your logo.