Things to Consider when Hiring a Law Firm Marketing Consultant
When it comes to hiring a law firm marketing consultant, there are numerous factors that you need to consider. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. These restrictions do not apply to those other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Is the Consultant a Lawyer?
If you hire a consultant who is a lawyer, then you are sure that they know exactly where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. Working with a law firm consultant who is a lawyer also provides you with the peace of mind knowing that they are familiar with the state bar advertisement and they will follow them. You must know that law firm marketing is completely different from other general business marketing. In law firm marketing, you have to follow the State advertising rules, as well as work with the public’s perception on legal services and lawyers, which is not the case with other service professionals.
The Flexibility of the Consultant regarding the Payment Structure
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee charge helps you in making a budget of your firm and gives you the peace of mind knowing the amount you have to pay for the service at the end of the agreed time. As an alternative to the hourly payment or per project billing, some consultants will charge their services on a monthly retainer fee.
Does the Consultant consider your Personal Preferences and Personality?
There several marketing techniques. You can win over clients by direct marketing, blogging, podcast series, public speaking and many more. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. It is important that you feel comfortable with your marketing activities, and feel that they match with your values as well as abide by the State Bar advertisement rules. By so doing, you can be sure that you followed through the marketing efforts with a lot of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.