Online Reputation for your Business: How to Protect It
The company’s reputation is considered as its most valuable asset. You could lose customers and sales, if it’s tarnished. Showing that bad reviews are not always what they seem they are and the things that you can do about it is what this article is all about. We are standing or falling on the status of our reputation either in life or in business. Companies spend many years and a lot of money doing staff training, customer service policies, listening to customer feedback and more in order to build a strong, solid and positive reputation. In spite of everything that has been done by the company, a reputation can be easily damaged into a thousand pieces by a few ill placed words. This is truly true in this world of modern technology with internet review sites and technology of digital mobile, where a bad review about a certain business can be said and be read by the entire world in just a minute.
It is very important to manage how your business is represented because of the fact that 89% of consumers around the world start to look for a product by doing a search on the internet before purchasing. Moreover, if a client reads a bad business review about your business, chances are that he or she will simply move on to the next business down the search list rather than look for a more positive review about you, given the fact that there has been a huge competition of businesses happening all around the globe.
You need to avoid lashing out to a customer at all cost, although it is perfectly normal to feel angry or upset about negative comments others may be saying about your business. Once you have published something into cyberspace, it is very difficult to remove it completely, as some businesses have proven and is an unfortunate truth. Admitting that you have committed an error is something that you should not be afraid of, if you really committed one and you should take public actions to make it right. What people respects is that you have admitted that you committed a mistake and sincere to make it right. That way, you may build confidence in your business motives and ethics.
We often take these bad comments as a personal attack to us. You can easily be put under public examination by the way you react to negative comments because of the fact that you represent your business. It is much better to write out a draft first, then leave it for a hours until you can review it in a more composed frame of mind, and soften any overly harsh words. After all, deception causes even less trust in a business than reading a undesirable evaluation or two.